Book Talk: Color: American Photography Transformed

Co-Presented by Austin Center for Photography and UT Press

John Rohrbach is the senior curator of photographs at the Amon Carter Museum of American Art and the author of Color: American Photography TransformedColor tells, for the first time, the fascinating story of color’s integration into American fine art photography and how its acceptance revolutionized the practice of art. Tracing the development of color photography from the first color photograph in 1851 to digital photography, Rohrbach describes photographers’ initial rejection of color, their decades-long debates over what color brings to photography, and how their gradual acceptance of color released photography from its status as a second-tier art form. He shows how this absorption of color instigated wide acceptance of a fundamentally new definition of photography, one that blends photography’s documentary foundations with the creative flexibility of painting.

Reception at 5P, remarks at 5:30P, book signing to follow.

Free admission to the museum with mention of this book event.

Color and other titles will be available for purchase to members of Austin Center for Photography and The Contemporary Austin at 40 percent off list price. Please bring your membership card and ID with you.