Creative Capital Professional Workshop: Strategic Planning

FREE pending application acceptance
Deadline for applications: December 1, 2014

This one-day intensive strategic planning workshop will help artists to define and achieve goals. Participants learn key business and management skills and hear firsthand from artists how these tools can be used to break the crisis management cycle and achieve success—as they define it. Topics include business management, goal setting, communications, and negotiation.

In addition to lecture presentations, participants join in interactive exercises, have the opportunity to meet with leaders in small working groups, and are given a Strategic Planning workbook to help guide their process. Artists will also learn how to apply the principles of strategic planning and goal setting to the promotion and marketing of his or her work. A professional strategic planning consultant leads the workshop with a Creative Capital Grantee artist co-leader.

Creative Capital is a national nonprofit organization dedicated to supporting artists. Since 1999, its Professional Development Program has reached 5,000 artists in more than 100 communities across the country.

Key Skills Participants Learn

  • A personalized system for using strategic planning to increase your satisfaction in your life and career
  • Strategies for balancing time and money
  • How to create and use a business plan and why it is crucial to both personal and professional development
  • Financial planning basics, including choosing financial partners, best practices for saving and retirement planning, options for reducing debt and acquiring property
  • Improved communication techniques to discuss yourself and your work and to negotiate with clarity and confidence, in writing and in person

Participants Will Leave Workshop With

  • A personalized plan of action based on your own goals for your art career
  • A community of informed and educated peer artists (including participants and workshop leaders) who can act as resources for future endeavors
  • The PDP Strategic Planning Workbook, which includes exercises and evaluation processes to work toward your own personal goal setting and financial management


  • Open to artists working in all disciplines in Travis County
  • Open to professional artists with at least 3-5 years of professional activity outside of degree-granting program
  • Commitment to attending the entire workshop

About Workshop Leader Colleen Keegan

Colleen Keegan is a partner in Keegan Fowler Companies, an equity investment and consulting firm specializing in providing strategic planning and business affairs services to companies in the communications and entertainment industries. Previously, Keegan was a principal in The Strategic Planning Partnership. Her client list includes American Express, Bandai, Citigroup, ESPN, FM Japan, Hanna-Barbera, Paramount Pictures, Sprint, Sony New Technologies, and Sony Pictures Entertainment. Keegan served as the president of Pacific Arts Video Production and Washington Video Services prior to establishing Keegan Fowler Companies. She also worked as a producer for MTV Networks, WETA, and Showtime. Keegan developed the Strategic Planning Program at Creative Capital, where she currently serves as Co-Chair of the Endowment Committee. She has served on numerous Boards of Directors including the American Refugee Committee, the MS Foundation, Texas Film Commission, Emily’s List, the NOW Legal Defense Fund, and Senator Dianne Feinstein’s Advisory Council.


To apply, please send five images, an image list, a CV, and a statement about why you want to attend the workshop (no longer than one page) via WeTransfer to with “Strategic Planning Workshop” in the subject line.

The Creative Capital workshop is funded by Herradura Tequila.